Sales and Marketing
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In this episode, John talks about the similarities and differences of sales and marketing, why they should work so closely together and even provides some great advice on creating the best strategies and marketing plans.
\\nHaving a strategy in business is vital. The most vital perhaps. You need to know where you want to go with your business and a strong strategy will help you do this.
\\nJohn has spent a lot of time concentrating on these areas of the business in the last few years. He knows how important these areas are to get your brand message out there.
\\nDo you know your demographic?
\\nWhat does your current strategy REALLY do for your business?
\\nTune into this episode for some sound advice on what you should be focussing on.
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KEY TAKEAWAYS
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- The differences between sales and marketing are quite subtle and closely linked. \\n
- Communicate effectively and consistently. \\n
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BEST MOMENTS
\\n“It doesn’t matter if you’re in car sales, if you’re a Double-Glazing Salesman or even an Estate Agent, if you get your message right and you get it out to your target audience, then it is going to bring in the leads”.
\\n“The message is more important than the medium”.
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VALUABLE RESOURCES
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ABOUT THE HOST
\\nJohn has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business.
\\nJohn is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.
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CONTACT METHOD
\\nhttps://www.facebook.com/agencyconsulting/
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