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It\\u2019s not enough to be the best at what you do. As a leader, you need to be the only one who does what you do! This is the idea that Roy Osing, the author of Be Different or Be Dead, lives by. 

Roy is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of a business.

As President of a major data and internet company, his leadership and audacious \\u2018unheard-of ways\\u2019 took the company from its early stage to $1 Billion in annual sales. This episode explores how leaders can achieve billions as a benchmark by really switching things around from what we\\u2019re used to. 

Let\\u2019s turn some thinking on its head, dive into the episode, and learn how to be different and audacious. 

In this episode:

• Learn how Roy\\u2019s experience as a system analyst in a changing working world informed his leadership style of being different.
• Roy talks about the importance of changing our approach away from following textbook guidance and focusing on execution - and how his book, Be Different or Be Dead, helps leaders move in that direction. 
• Roy explains how driving topline revenue was the ultimate motivation for thinking and doing things differently. 
• Roy flips the concept of \\u201cleadership is changing\\u201d into \\u201cleadership MUST change.\\u201d To grow further faster, we need different leaders who do things differently.
• The future is messy. Roy reveals that leaders need to absorb and react to change to be successful. 
• Learn how goals and innovations are only such when you don\\u2019t know how to achieve them. Create, don\\u2019t copy. 

Key Takeaways:

• We need to get back into \\u201cdialogue\\u201d and learn from each other
• Textbooks can not inform you of execution 
• If it doesn\\u2019t drive topline revenue, then don\\u2019t do it
• Be the only one who does what you do
• 20% of your idea should be on plan, 80% should be on execution 
• Create, don\\u2019t copy - if you know how to do it, then it\\u2019s not a goal; it\\u2019s a task

Tweetable Quotes:

\\u201cPeople are guided more by textbook readings than by what works\\u2026 The textbook may give you the plan, but it will not inform you on execution.\\u201d - Roy Osing

\\u201cYou don\\u2019t want, merely, to be the best of the best. You want to be the only one who does what you do.\\u201d - Roy Osing (Jerry Garcia) 

\\u201cIf you know how to do something, then it can\\u2019t be innovative.\\u201d - Roy Osing

Connect with Roy on LinkedIn and Facebook. Feel free to reach out by emailing roy.olsing@gmail.com. Check out https://www.bedifferentorbedead.com/ for more content and resources. 

Email: denis@leadingchangepartners.com

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