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Robert Garrison is now the founder and CEO of Mercado, an Import Management System that connects the end-to-end supply chain. A highly accomplished Global Supply Chain executive with 25 years of experience, Rob Garrison has provided strategic vision and leadership to Fortune 500 companies. Rob has an impressive history of building agile, technology-enabled supply chains, and he has an established track record of forging high-growth partnerships, positioning organizations for success, and launching innovative technology solutions that significantly improve end-to-end supply chain efficiencies.

Recognized as a respected thought leader, Rob is a featured industry speaker and published author offering expertise on Supply Chain challenges, trends, and best practices. In addition, he is award-winning \\u2014 notably a two-time recipient of the coveted Five Star Award, FedEx\\u2019s highest honor presented by the CEO to recognize innovation, collaboration, service excellence, profitable business contributions, and exemplifying the spirit of teamwork.

Created and executed lean retail supply chains for major shippers such as AutoZone, Michaels, and Five Below, and has earned service awards from Walmart, Hewlett Packard, and Apple for excellence in global operations management, quality assurance, and continuous improvement.

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Some of the highlights of the episode:

• [01:26] Main career milestones \\u2013 from working in the logistics space to starting Mercado
• [14:23] Solving challenges for importers and suppliers \\u2013 automation & technology
• [22:50] Defining\\xa0 Friction \\u2013 from First Mile to Final Mile \\u2013 case studies.\\xa0
• [30:12] Building\\xa0 Mercado Marketplace and partnering with different tech companies like project44
• [35:27] Building a strong culture based on PSP \\u2013 People, Service, Profit

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