Candice Ong Chief Commercial Officer of ShopBack
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Candice Ong, the Chief Commercial Officer of ShopBack. ShopBack, the leading rewards and discovery platform in Asia-Pacific, is a pre-shopping portal that enables shoppers to make better purchase decisions. It is a one-stop rewards and discovery platform for users to earn cashback while delivering performance-based marketing to merchants. First launched in Singapore in 2014, ShopBack has since expanded its reach to nine markets across Asia-Pacific.\\xa0
Prior to joining ShopBack, Candice traded the world of investment banking for e-commerce when she made the move into Zalora in 2012. Candice was also a member of the CFE sub-committee on Future Corporate Capabilities and Innovation in 2016 and chaired the retail panel for the ASEAN Business Club Forum in 2015. She echoes the push for greater innovation in Singapore, and firmly hopes that future generations will go on to surpass the ones before them.
Discover more details here.
Some of the highlights of the episode:
- [04:25] Engaging local expansion teams during the pandemic
- [08:45] Collaborating with merchants and managing cancellations and rejections
- [11:37] Building a network of 4,000 merchants across APAC
- [14:24] Strategy behind the ShopFest Campaign
- [16:59] 9.9 Results \\u2013 Over 400,000 USD in cashback in a single day
- [22:29] ShopBack\\u2019s KICK-ON company values
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