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Chris is the CEO & Co-Founder of what3words \\u2013 a global address system which names every 3m square in the world with a unique 3-word address. Some of their backers include Intel, Mercedes (Daimler), Sony, Deutsche Bahn, SAIC Motor Corp, Aramex, Horizons Ventures, & Alpine Electronics. Daimler acquired a 10 percent stake in the London startup last year and built it into the navigation systems of its newest A-Class and B-Class cars and Sprinter commercial vehicles.

Discover more details here.

Some of the highlights from the episode:

• Working on their mission to change the way 7 billion people talk about addresses.
• The most interesting case studies: emergency services in the UK and the National Postal Service in Mongolia
• How they got into Mercedes and Ford navigation systems
• User Cases in logistics \\u2013 UPS has calculated that for every mile a driver wastes, it costs $50 million per year.
• Savings between 20% and 40% can be knocked off if couriers would not be going to the wrong address
• Talking about the company\\u2019s culture: \\u201cTo work at what3words you have to believe that creating a new global standard in the form of three words is a wonderful thing. Because of this belief, you are really keen to evangelize it with every opportunity.\\u201d
• How the invention of the wheeled suitcase is similar to what3words

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