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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, \\u201cThe Prophet of Habit-Forming Technology.\\u201d\\xa0

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.

Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, \\u201cthe best business book of 2019.\\u201d

Discover more details here.

Some of the highlights of the episode:

• The psychology of distraction and how to overcome it
• 4 Steps to manage distractions and internal triggers
• Creating a distraction-free workplace culture
• AI and distraction. And will it take over the world?

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