Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience
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Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand\\u2019s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with stores opening in Kentucky and enlarging the supermarket\\u2019s footprint to eight states. \\xa0
Employee-owned, the company is both customer- and associate-centric. A commitment to caring for and serving the communities in which stores are located is demonstrated through the brand\\u2019s focus on corporate social responsibility (CSR). This year, Publix donated $10M to charities dedicated to alleviating hunger.\\xa0
Mark Johnson, CEO of Loyalty360, spoke with Maria Brous, Director of Communications at Publix, about the Club Publix customer loyalty program, customizing the shopping experience through personalization, and the brand\\u2019s goal to always evolve. \\xa0
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