Nir Patel, President, Belk
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Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States.
People have shifted in their lifestyle during the ongoing COVID-19 pandemic, ultimately changing how Belk customers shop. Consumers began buying more online, making less trips to the physical store, buying less of some typical staple items and stocking up instead on totally different types of items.
Patel says Belk, the largest privately owned department store chain in the U.S., was selling significantly more home products, a result of people spending more time at home and less time getting dressed up in work clothes and reporting to an outside office.
Click HERE to read Part 2 of this Q&A, and click HERE for the feature article.