Loyalty Live Session | Clay Walton-House, Managing Director, Integrated Loyalty Solutions, PK
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In this Loyalty Live interview, Clay Walton-House, Managing Director, Integrated Loyalty Solutions, for PK and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.
A few of the topics Mark and Clay discuss include:\\xa0
- How do you define customer loyalty and what does customer loyalty mean to your organization?
- What is the biggest challenge or opportunity you see in customer loyalty today?\\xa0
- COVID-19 has had a significant impact on brands\\u2019 marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were asking of you at this time last year or earlier in 2020?
- What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies?\\xa0
Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Visit http://www.loyalty360.org