Lisa Erickson, Senior Director of CRM and Loyalty, Sleep Number
b'
While Sleep Number\\u2019s mission to help everyone in the world sleep better may seem like a dream, it is anything but. In fact, the company doesn\\u2019t think of itself as just a mattress retailer, but a health and wellness company, since sleep is as important to one\\u2019s health as diet and exercise.\\xa0
\\u201cOver the last 10 years or so, we have become a strong innovation company,\\u201d says Lisa Erickson, senior director of CRM and Loyalty at Sleep Number. \\u201cWe offer the only bed where all you have to do is sleep, and it will tell you how you sleep each night. It gives you tips for adjusting to sleep better, and even adjusts during the night to find your most optimal sleep number. We've advanced our technology and moved more into the health and wellness space, and not just a bed retailer.\\u201d
Sleep Number, a Minnesota-based company started in 1987, has over 600 stores in the U.S. J.D. Power ranked Sleep Number the highest in customer satisfaction with mattresses three times, 2015, 2016 and 2018.\\xa0
'