Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program

Published: Dec. 12, 2023, 1 p.m.

b'

Partners Fred DeLuca and Dr. Peter Buck opened Pete\\u2019s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck, the two were poised to change the quick service restaurant (QSR) landscape with fresh and affordable made-to-order sandwiches. In 1968, the Subway\\xae name was used for the first time.\\xa0

By 1974, the two operated 16 shops in Connecticut. Franchising followed, and today, Subway is one of the world\\u2019s largest restaurant brands, with locations in more than 100 countries and over 37,000 restaurants. \\xa0

\\xa0

Mark Johnson, CEO of Loyalty360, spoke with Mike Kappitt, Chief Operating and Insights Officer at Subway, about the new Subway MVP Rewards program, employee engagement and training, and inspiring guests to demonstrate their extreme love for Subway through exciting initiatives.\\xa0

'