Chipotle Uses Unique Ways, Channels to Build Loyalty program
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In Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn\\u2019t until Jason Scoggins, Chipotle\\u2019s Director of Loyalty and CRM, joined the Marketing Team in 2018 that Chipotle Rewards was initiated.
Loyalty360 recently had the chance to sit down with Chipotle\\u2019s Jason Scoggins to discuss Chipotle Rewards, the brand\\u2019s commitment to customers, and how the program continues to exceed customer loyalty expectations.
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