Build-A-Bears Bonus Club Now Serving Multi-Generations
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Jennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells personalized teddy bears at over 500 workshops.
Loyalty360 CEO Mark Johnson spoke with Kretchmar and Poppe about Build-A-Bear\\u2019s Bonus Club, partnerships, and various engagement efforts.