A Rich Legacy of Innovation: A Q&A with Hilton on Providing Exceptional Hospitality for Honors Program Members
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In 1919, Conrad Hilton was on his way to buy a bank in Cisco, TX. When the price was raised at the last moment, Hilton left the deal on the table, quickly pivoted, and purchased the 40-room Mobley Hotel located in the same town. This decision would forever change the world of hospitality. \\xa0
It wasn\\u2019t until 1925 that the first hotel bearing the name Hilton was opened in downtown Dallas, TX, targeting business travelers while also offering downtown shoppers a place to stay. This was the first newly constructed hotel for the brand, with exciting amenities such as elevators and laundry chutes. Forward-thinking design helped combat the heat of the hot Dallas sun; no guest rooms were built on the western-facing side of the building.\\xa0
Innovation, embracing new technologies, and a passion for delivering exceptional stays to guests continue to fuel the purpose and vision of today\\u2019s Hilton. Its award-winning Hilton Honors loyalty program leads the industry in creating seamless digital experiences while rewarding members early with valuable points earning and redemption opportunities.\\xa0
Mark Johnson, CEO of Loyalty360, spoke with Brad Anderson, Vice President of Hilton Honors Program Strategy at Hilton, about the program\\u2019s built-in customization and flexibility, technology enhancements to ensure guest experiences are valuable, and collecting customer feedback on active products. \\xa0
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