A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty
b'
Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on the gaming scene. Fast-forward to the 1980s, and machine leasing leads to significant growth for the company.
In the 2000s, Aristocrat began to operate in Nevada and continued to grow. Within the first two decades of the 21st century, Aristocrat built a global mobile business, and the worldwide gaming brand was relaunched as Aristocrat Gaming.\\xa0
Mark Johnson, CEO of Loyalty360, spoke with Vanessa Lisnard, Program Manager of Commercial Strategy at Aristocrat Gaming, about the Reel Returns B2B loyalty program, tailoring communication to match customers\\u2019 jurisdictions, and a post-COVID shift in customer spending.\\xa0
Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/a-game-winning-approach-a-q-a-with-aristocrat-on-building-b2b-customer-loyalty