32: Stories Matter. Here’s How Smart Leaders Use Them to Inspire Action w/ Jill Pollack
The power of storytelling is undeniable. When you speak at a conference, or with your friend one-on-one, notice how much they remember of the conversation when it’s attached to a story. Likely, they (and you) will forget much of your conversation, except those pieces that revolved around a particular event, with specific people and places. Humans remember stories, and further, we share stories.
As leaders, we must learn how to wield these powerful tools to inspire action on our teams.
For this topic, we found someone who’s, quite literally, a professional storyteller. Her name’s Jill Pollack, Founder of StoryStudio Chicago and “Chief Story Wrangler” at Story Mode.
At Story Mode, she helps corporations tell better stories to compel audiences to action.
We interviewed her on our Lead to Grow podcast, where she dropped these gold mines of truth about storytelling: