Career Branding When Woo Is Your Strength

Published: Nov. 4, 2018, 7:30 a.m.

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I constantly get questions about how to align your CliftonStrengths talent theme of Woo with your career. So in this series, I break down one strength per episode \\u2014 so that you can add to the insights from your StrengthsFinder report and make a better match between your job and your strengths.

\\u2013 If you\\u2019re exploring as a manager, use this series for career development ideas and even new clues about responsibilities you could give a person with this talent theme so that they can show up at their best.

\\u2013 If you\\u2019re exploring for yourself, use this as a chance to build a reputation for your strengths so that you\\u2019re more likely to be given assignments that live in your strengths zone.

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Talent Theme: Woo

Today, the talent theme of the episode is Woo.

You\\u2019ll get three layers to chew on:

  1. Career Branding
  2. Red Flag Situations At Work
  3. Fresh Application Ideas

Career Branding For Woo

You probably already have a reputation for\\xa0what\\xa0you know. If you imagine your resume or your LinkedIn profile, I bet it\\u2019s full of\\xa0\\u201cthe what,\\u201d\\xa0which are things like job titles, skills, knowledge, expertise, or the degree you earned.

Now, what\\u2019s missing in most of them is\\xa0\\u201cthe how,\\u201d\\xa0and this is where your StrengthsFinder talent themes live. This is an overlooked use for tools like LinkedIn, which is not just for job seekers.

I bet you are just like most of my StrengthsFinder training clients, where you don\\u2019t see your teammates and customers every day. That\\u2019s why LinkedIn has become so important for career branding \\u2013 because it\\u2019s how your teammates, customers, and vendors go look you up before a meeting \\u2013 to see who they\\u2019re about to talk to.

And rather than only telling them what you know, you should also give them a peek at how it is to work with you. So here are a bunch of adjectives you can use in your career branding and your LinkedIn profile to represent the Woo talent theme.

People who lead through Woo are often:

  • Charming
  • Social Butterflies
  • Interactive
  • The One Who Knows Everybody
  • Welcoming
  • Instant Connectors
  • Engaging
  • Great Conversationalist
  • Energetic

Red Flag Situations At Work For Woo

These are the cultures, interactions, or situations that feel like soul-sucking drudgery to someone with the talent theme of Woo. They might even make you want to quit the team. So I\\u2019ll give you a couple of these to be on watch for \\u2014 because if they fester, you might get the urge to quit the job or become detached at work.

Here are two red flags for Woo:

  1. Weeks in isolation where you don\\u2019t get social interaction\\xa0\\u2014 if you lead through Woo and you work from home, be sure to \\u201cget your people fix\\u201d through video calls with colleagues or by getting out of the house for social hour.
  2. The need to continually deliver bad news or work with irate customers\\xa0\\u2014 if you lead through Woo, you\\u2019re usually watching for a positive reception from that person. If you\\u2019re in many interactions per day where people don\\u2019t like you or your answers, it will be extremely draining.

3 Fresh Application Ideas For Woo

These are ways to apply the talent theme of Woo at work, even when the job duties on the team feel pretty locked in. If you\\u2019re reading this as a team manager, be sure to have a conversation around these ideas. You\\u2019ll both be able to come up with places to apply them.

For someone who leads through Woo, put this talent to good use with one of these options:

  1. Onboarding New Hires:\\xa0Consider how this person could play a role in onboarding new team members or customers. They will likely enjoy the opportunity to create a welcoming experience.
  2. Making Strangers Feel Comfortable:\\xa0Talk about responsibilities that include meeting a lot of new people \\u2014 anything from software demos to creating a destination booth at a trade show to delivering presentations or doing customer tours.
  3. Emcee or Experience-Creator:\\xa0If you have annual events, like holiday parties or customer appreciation events, see if your team members with Woo would love to Emcee them or be part of designing a magical experience. Keep in mind that there\\u2019s a lot of behind-the-scenes work with big events. Someone with the talent of Woo is usually more energized by the front-of-house type of responsibilities.

Your Homework

So there you have it. It\\u2019s a quick tour for building your career through the talent theme of Woo. So, here\\u2019s your homework if you lead through this CliftonStrengths theme:

  1. LinkedIn: Go take action on your LinkedIn profile with the career branding section. Challenge yourself to write one sentence in the Summary section of LinkedIn that captures how you collaborate as a teammate at work.
  2. Audit For Red Flags: Think over the 2 red flags to see if there\\u2019s anything you need to get in front of before it brings you down.
  3. Offer Your Talents To The Team: Finally, volunteer your talents through the application ideas. And if you\\u2019re a manager, have a conversation with your team members about which of these things sound like something they\\u2019d love to have more of.

Rock Your Talents As A Team

If you\\u2019re thinking about doing a virtual or in-person event to kick off your strengths-based culture, head on over to\\xa0our training page\\xa0to see if our current offerings are a good fit for you. Until next time, thank you for being part of this powerful strengths movement that helps people unleash the awesomeness already inside them.

Enjoyed The Podcast?

To subscribe and review, here are your links for listening in\\xa0iTunes\\xa0and\\xa0Stitcher\\xa0Radio. You can also\\xa0stream any episode\\xa0right from this\\xa0website. Subscribing is a great way to never miss an episode. Let the app notify you each week when the latest episode gets published.

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