How to Combine the ‘RAS’ and Little Black Book Technique to Never Run Out of Content Ideas. I was talking to a buddy the other day about how the internet is like a thirsty man in the desert – (it has an unquenchable thirst for content). You see, he was feeling a bit overwhelmed by all the content his competitors were putting out. So I explained my secret for coming up with dozens of ideas for content in just minutes.