BROADCASTS.com

Published: March 23, 2023, 8 a.m.

WHY ARE WE AFRAID OF AUTHENTICITY?

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WHY PEOPLE ARE FAKE:

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• PORTRAY FALSE POSITIVES
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• SOCIAL MEDIA COMPARISONS
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• WRITE OUR OWN FALSE NARRATIVES | FICTIONAL STORYLINE
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• DISHONEST SELF ASSESSMENTS\xa0
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• INSECURITY\xa0
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• AUDIENCE APPROVAL
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• DESPERATE FOR AFFIRMATION\xa0
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WHY IS IT A COMMODITY? WHY SO RARE?

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GENUINE AUTHENTICITY BUILDS TRUST IN RELATIONSHIPS

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ATTRIBUTES OF GENUINE AUTHENTICITY

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• HUMILITY
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• HONESTY
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• EMPATHY
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• TRANSPARENCY\xa0
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Erica Bailey, a PhD candidate at Columbia Business School's Management Department

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• "Authenticity is robustly linked to increased happiness, well-being and better engagement with work.
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3 WHY\u2019s & HOW\u2019s

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1. WHY AUTHENTIC:

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• DECEPTION IS MANIPULATION\xa0
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• HOW WE WIN:
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• ADD VALUE TO RELATIONSHIPS BY SECURING GENUINE TRUST
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2. WHY AUTHENTIC:

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• PEOPLE CRAVE THE DOWN-TO-EARTH, GENUINE ARTICLE.\xa0\xa0 \xa0
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• HOW WE WIN:
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• BUILD NETWORK BY SERVING AND ADDING VALUE
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3. WHY AUTHENTIC:

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• RELIEVES PRESSURE & DECREASES ANXIETY (FREEDOM)
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• HOW WE WIN:
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• STOP KEEPING UP WITH THE SOCIAL MEDIA JONES\u2019S
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