How K-pop Companies Leverage Parasocial Relationships

Published: Aug. 10, 2021, 10:39 a.m.

On Twitter Spaces we hold weekly #kpopchat conversations on interesting things happening in and around the k-pop community. On this #kpopchat recording, we discussed how K-pop companies harness parasocial relationships for largely capitalistic interests. We discuss the positive and negative sides of the phenonmenon and how fans can maintain a healthy relationship with these idols.

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