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South Korea\u2019s culture scene is booming and Seoul is steadily establishing itself as a regional and increasingly global hotspot for design, fashion and music.

Our guest for this episode, Tom Bueschemann, is a household name in the Korean creative scene. Originally from Germany and now based in Korea, he is the co-founder and CEO of Platoon, a creative network that brings together designers, artists, movie directors, photographers and other creative minds.

In Korea, Platoon is arguably best known for its Kunsthalle, an art space in Seoul\u2019s Gangnam neighborhood that has become a social and cultural landmark. It provides a platform for hip crowds, young artists and changemakers from all horizons, while hosting communication events for some of the world\u2019s major brands.

Tom kindly agreed to talk to us about Seoul\u2019s artistic and cultural ecosystem, and how he and his business partners decided to set up shop in Korea almost a decade ago.