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b'Due to the great feedback we received from our previous Virtual Brainstorming show, we will be doing another one this week. Our goal at the end of the show is to come up with a list of suggested features for our sponsor, Zoom. They have experienced a lot of growth during the COVID-19 pandemic and has seen new usage in a lot of unique ways.
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\\nVirtual Brainstorming
\\nPart of today\\u2019s objective is to show how you guys can conduct a virtual brainstorm by yourselves using Jamboard. The process will help you generate tons of new ideas on whatever issues, opportunities, or needs you and your organization may face.
\\nQuestion 1
\\nWe will be dealing with three questions from the Killer Questions Card Deck derived from my book \\u201cBeyond the Obvious.\\u201d On the front of a Killer Questions Card, there is a set of questions. On the back, there is what I like to call \\u201csparking questions,\\u201d which are there to push you to the next idea or unique insight. The card deck consists of who, what, and how cards that come in gold, blue, and green.
\\nToday we will be focusing on who and what.\\xa0Question number one\\xa0asks, \\u201cWho is using my product in a way I never expected?\\u201d
\\nThe sparking questions are: \\u201cWhat problems and needs are you looking to address? Are you too focused on what you believe your customer\\u2019s problems and needs are that you are missing out on a potential opportunity?\\u201d.
\\nThe second sparking question is, \\u201cHow can you identify existing customers and observe how they use your product?\\u201d.
\\nThirdly, \\u201cIs there a way to allow your potential customers to play with and use your product without giving them specific parameters on how and when they should use it?\\u201d.
\\nLet\\u2019s hop onto Jamboard to get this session going:
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\\n* Education\\xa0\\u2013 If there\\u2019s one thing regarding the use of Zoom that surprised me, it\\u2019s this one: 1:1 with teachers, virtual classrooms, students doing team projects, and students just hanging out together.
\\n* Speech-Language Pathologists –\\xa0School-based therapists had to offer tele-practice services due to COVID-19 suddenly. 1:1 calls between therapists and clients provide the ability to see and hear each other. We have seen 3rd party apps that the therapist and client can do over Zoom to work on specific skills while having fun.
\\n* Musicians –\\xa0Using Zoom to hold virtual concerts given that each musician is in their homes. For King & Country, they used virtual tools to write a new song called \\u201cTogether.\\u201d Musicians are giving music lessons over Zoom.
\\n* Gymnastics/Dance Studios \\u2013\\xa0Zoom has allowed these lessons to continue. Grandparents like me can watch our grandkids no matter how far away they are.
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\\nQuestion 2
\\nQuestion number two\\xa0asks,\\xa0\\u201cWhat features of my product create unanticipated passion\\u201d?\\xa0
\\nThe sparking questions are, \\u201cWhat are the features that have elicited the strongest emotional response from my customers?\\u201d, \\u201cHow do you ensure these are carried forward both in your current and future products?\\u201d and \\u201cHow do you avoid killing the passion?\\u201d.
\\nLet\\u2019s jump into brainstorming:
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\\n* Free Zoom to Schools/Teachers \\u2013\\xa0It elicited so much passion because it was the right thing to do. They made it easy for schools to avoid budget issues.
\\n* Virtual Backgrounds \\u2013\\xa0It allows you to hide the messiness of any background. We hold background competitions at my office every Friday. Zoom has virtual background competitions. There is now a new category of graphic designers and photographers that create libraries of Zoom virtual backgrounds.
\\n* Original Audio \\u2013\\xa0This takes away all the filtering of audio. This feature has allowed for music-making/the listening of liv...'