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b'Continuing our Best of Killer Innovation series, we look at David Su\\u2019s innovative solution to the problem of disposable and short-lived battery life and his tips for success that helped him start Atmosic.
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\\nBeing connected has become an essential part of our daily lives. Wireless has made huge strides over the past two decades. \\xa0IoT is connecting our world in ways we would have never imagined. \\xa0With the growing demand for constant connectivity, one area that needs fine-tuning is battery life. \\xa0All these devices we use throughout the day require battery power. Today\\u2019s guest saw this as an opportunity. \\xa0David Su\\xa0is CEO of\\xa0Atmosic. \\xa0His company is innovating battery life. \\xa0Creating technologies to reduce battery usage, Atmosic develops solutions that keep things powered up.
\\nStanford to Startup
\\nMuch of David\\u2019s career has been in the wireless space. \\xa0With a Ph.D. in Electrical Engineering from Stanford, David joined Atheros Communication in 1999 as its fifth employee. \\xa0David continued with Atheros as it grew and went public. He stayed on when Qualcomm acquired Atheros. After some years, David felt his time at Qualcomm had run its course. \\xa0He ventured into\\xa0new areas. \\xa0With four former work colleagues, he started a new company.
\\nAtmosic\\u2019s Vision
\\nIn the wireless world, battery power can be a boon and a bane. \\xa0Reliance on wireless means dependence on batteries for power. When batteries lose charge, things can come to a standstill. \\xa0Limited battery life also means a lot of batteries get thrown out\\xa0\\u2013 to the tune of three billion per year. \\xa0Two and a half years ago, David and fellow co-founders started Atmosic with this in mind. \\xa0David, Masoud Zargari, David Nakahira, Srinivas Pattamatta, and Manolis Terrovitis brainstormed. \\xa0They sought advice from experts in the field. Their vision began to coalesce \\u2013 to keep connected devices powered with little to no battery usage.
\\nWith the vision in place, Dave and his team went to work innovating battery life. \\xa0They started with battery-powered Bluetooth devices.
\\nSolving Core Battery Problems
\\nThe advantages Autmosic\\u2019s technologies will offer:
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\\n* Lowest power usage without compromising quality.
\\n* Turns device off when not in use with system level check that transmits only when needed.
\\n* RF energy harvesting, enabling the battery to last forever.
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\\nLong-term vision:
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\\n* \\u201cBattery-free utopia\\u201d \\u2013 ecosystem in enterprise applications.
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\\nLessons Learned
\\nWhat has David learned along the journey toward innovating battery life? \\xa0David has some tips for people whether they\\u2019re starting a company or pursuing innovation.
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\\n* Interoperate \\u2013 work with what is already known and improve it.
\\n* Surround yourself with people\\xa0who are smarter than you and be willing to listen.
\\n* Make sure what you are doing is what you truly believe in and arepassionate\\xa0
\\n* Ground what you are doing in reality.
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\\nBy innovating battery life, Atmosic is focusing on a problem that affects us all. \\xa0Powering down to power up will keep us connected sustainably.
\\nTo track what Atmosic is doing, visit\\xa0www.atmosic.com/ \\xa0\\xa0For the latest updates, check them out on\\xa0Twitter\\xa0and\\xa0LinkedIn.
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