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b'We are picking up from where we left off on last week\'s show. We discussed out of the box thinking, which means to think from a different perspective. In Part 1, we discussed thinking differently and thinking unconventionally. On this week\'s show, we will discuss thinking specifically from a new perspective.
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\\nRecap of Part 1
\\nWe started last week talking about\\xa0thinking styles. Some of us may have multiple styles, such as myself. I like to come up with creative ideas, but also tend to be an analyst that likes collecting information. Next, we talked about thinking differently. We discussed seven different ways that are vital to thinking differently. You want to practice strategic, inquisitive, big-picture thinking, focused, risk-oriented thinking, shared-thinking, and reflective thinking.
\\nAs I shared last week, one of these is not better than the other. You should do all seven of these in some scheduled way. Set some time on your calendar to utilize each of these seven types of thinking. Set an hour a week for strategic thinking, then another hour for inquisitive thinking. Ask what questions you should be asking of your team or customers. Step back and take some time to look at the big picture. Go somewhere isolated where you can focus on an opportunity area. Find someone more willing to take the risks that you won\'t. Collect ideas from people. Set aside all of these times to reflect on new ideas.
\\nNew Perspective
\\nOne key area of thinking outside the box is to think from a new perspective. It would be best if you change your perspective by taking a different route than your current one. One challenge that I give my staff is to take a different path to work. Sometimes we get in the zone and don\'t notice new things as we are stuck in the same route every day.
\\nFirstly, we need to get a new perspective [1] to help us see customers, products, and opportunities differently. Let\'s look at five ways to do this:
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\\n* Naturalism \\u2013\\xa0This is an approach where one sits back and observes. At HP we did a project on lower-middle-class members in India. The project was looking at communication with family members that had gone to college and moved to Europe or North America. Instead of asking questions, we stayed in people\'s homes. We observed how they interacted and communicated right then and there, which was an eye-opening experience.
\\n* Participant Observation \\u2013\\xa0This is observing while asking questions. The best example of this is when I would go into Best Buy to observe and ask customers why they chose a product other than HP\'s.
\\n* Interview \\u2013\\xa0This is a large observation. We do this for our\\xa0Innovation Bootcamp,\\xa0where we bring customers to dinner, and the students in the class ask the audience questions.
\\n* Survey \\u2013\\xa0This is gathering information about the group. The best way to do this is by asking questions of different types. A variation of this is focus groups. I am not of a big fan of focus groups and surveys because I think bias can be injected into the surveys based on the questions asked.
\\n* Archival Research \\u2013\\xa0There is a ton of work that has been done by other researchers. You can learn from others, so find research that may disagree with you and look at it transparently. Get out of your comfort zone, because changing to a new perspective can help you find that next great idea.
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\\nThe Customers Perspective
\\nNow we will discuss how to\\xa0walk in your customer\'s shoes. The best way to do this is to create a customer journey map.'