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Our first episode! COVID-19 is taking a round out of the world economy, and how brands are responding to it holds a number of lessons for marketers and brand owners of companies big and small. We look at what some brands are doing and who's making the most of it.

We introduce the podcast and how we came to name it Kill the Ad Man: it goes back to the start of the company nearly 10 years ago. Kevin Murray and Robert Schmidt introduce each other to the audience and give a little background on Rebox as a company.\\xa0

So which brands are doing a great job of living their brand promise during the pandemic? Bauer started producing face shields at the end of March and within the first week had over a million orders. They released the design of their mask to the public and encouraged smaller companies to use the design and manufacturing process to get more to market right away.

Dyson developed a new ventilator in the UK in 10 days. And it looks like a Dyson! They\\u2019re waiting on approvals, but say they can make 15000 ventilators when they get the go ahead.

Ford is partnering with GE and 3M to make ventilators. Ford is also making face shields and has developed respirators for front line workers using the small seat fans out of their F150 line of trucks. They are living up to their messaging: Built Ford Proud. We\\u2019re sure people are holding their heads a little higher around Ford facilities right now.

We raise a glass to the craft breweries and distilleries that are keeping the doors open and making hand sanitizer by the barrel for front line workers and the public.

And who\\u2019s not doing such a great job? It seems that while airlines are taking a hell of a loss along with the tourism industry, they aren\\u2019t doing a lot to help themselves out any. Rob describes a painful experience with Sunwing, Kevin comments on how those Canadian traveller return funds are actually a loan, which seems both right and wrong at the same time. Not to mention the unnamed political and public figures who are using the pandemic to leverage their own personal brands at the expense of any sense of reality. Which is both greasy and gross.\\xa0

Finally, we talk about this video which we came across from Under Consideration, and how nearly every big brand advertisement right now looks, sounds, and feels exactly the same way. We\\u2019re pretty sure these companies don\\u2019t all have the exact same brand, so why is no one standing out? Why are they all the same? \\xa0

To sum up, maybe those in the B2B and B2B2C space need to take a step back and think about what they\\u2019re trying to say in this particular crisis. Things are changing and evolving every day. But if brands remain true to their core purpose and brand, they\\u2019re positioned to weather this fairly well.\\xa0

Thanks for checking out the first episode of Kill the Ad Man. On our second episode, we have a look at how brands have handled other crises, some of their own making, some brought upon them. Either way, how they respond to the crisis informs what comes next. While that\\u2019s true for Global Events and Brands, it\\u2019s also true for small businesses as well.\\xa0

Have feedback or a comment to make? Visit http://killtheadman.com and drop us a note on our contact page. Think we\\u2019re full of it? Completely agree? Fall somewhere in between? We\\u2019d be happy to hear from you. If you want to learn more about what we do at Rebox \\u2013 a B2B Brand Distillery, visit us at http://wearerebox.com

Thanks for listening! We look forward to getting Episode 2 out very soon.

Cheers,

Kevin M. and Mr. Rob

If you want to read a bit more about some of the brands in today\\u2019s episode, please check out the Episode 1 page at http://killtheadman.com/episode