Branding and the Branding Firm: Practicing What We Preach
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Hi, and thanks for checking out episode five of Kill the Ad Man. You know, it\\u2019d be pretty easy for us to sit in an ivory tower and opine on all things B2B branding. But in 2018 we rolled up our sleeves and saw the world through our client\\u2019s eyes. We used the same process to rebrand our own firm like we would any other. The result was a change to a refocused\\u2014and much more clear\\u2014brand that spoke to our market. In this episode, we discuss how reBox Creative came to be, why we chose to rebrand the company, some of the steps we went through along the way, and we talk about how this process has worked for some of our clients as well. Rob explains why B2B became the big focus for the company, and we talk a bit about the changes to the visual parts of the Rebox brand that came out of the rebranding process
Was it a lot of work? Sure. It always is, no matter which client we\\u2019re working with. Was it scary and painful? At times, perhaps, but change typically is. The results have been very beneficial to our firm, and it\\u2019s our hope that you, the listener, will see that it isn\\u2019t ultimately as scary as you might think it is.
Have feedback or a comment to make? Visit our contact page and drop us a note. Think we\\u2019re full of it? Completely agree? Fall somewhere in between? We\\u2019d be happy to hear from you.
If you want to learn more about what we do at Rebox \\u2013 a B2B Brand Distillery, visit us at http://wearerebox.com
Thanks for listening!
Cheers,
Kevin M. and Mr. Rob
This Episode's Takeaways
- It\\u2019s as simple as asking the first, and most important question: Why You? Exploring the answer to this question has been at the foundation of the Rebox brand since the beginning. And what you think is important, might not be the same as what the market thinks.
- When you answer that question, you\\u2019ll find a lot more to answer as well. Keep doing the work.
- Reworking the visual parts of the brand may be needed, but it will also require a shift in thought for everyone in the company. Remember, change doesn\\u2019t happen overnight.
- It can be a lot of work. But it results in growth, clarity and a clear path forward.
This Episode's Sources and Resources
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