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Ryan Holiday is the bestselling author of\\xa0Trust Me, I\\u2019m Lying;\\xa0The Obstacle Is the Way;\\xa0Ego Is the Enemy;\\xa0Conspiracy\\xa0and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company,\\xa0Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.