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What you\\u2019ll learn in this episode:
Founded in 1928 by Eugene Joseff, Joseff of Hollywood became the premier costume jeweler in Hollywood, designing, manufacturing and renting jewelry to movie studios. Then, based on demand, he extended into a retail line. Joseff was the most prestigious name in on-screen jewelry during the Golden Era of Hollywood, providing up to 90% of the jewelry on-screen in the 1940s. Joseff jewelry was prominently featured on icons such as Marilyn Monroe in Gentlemen Prefer Blondes and Some Like It Hot; Vivian Leigh in Gone with the Wind; Elizabeth Taylor in Cleopatra; and many other legends. Each design was meticulously designed by Eugene Joseff to be genuine-looking on screen.
Three generations later, Joseff of Hollywood has over 100,000 pieces in their \\u201cjewelry box\\u201d and continues to rent jewelry out of their original Burbank studio, most recently for shows such as HBO\\u2019s Westworld, and to celebrity stylists for special occasions such as pop star Camila Cabello\\u2019s performance at the iHeartRadio awards.
Additional resources:
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