Creating a Bright Future in a Depopulated Green Tea Production Town
Our guest is Daiki Tanaka who is the founder of d:matcha. d:matcha is a highly unique tea company located in the rural town of Wazuka, Kyoto. \n\nWazuka has been known as a premium tea production area for the last 800 years. The landscape of Wazuka is stunningly beautiful but the town has been suffering from serious depopulation. \n\nHowever, Wazuka started to see a bright future since Daiki moved there and began his various ambitious projects to revive the community. \n\nIn this episode, we will discuss why Daiki decided to move to a rural town with his family after a successful corporate career, his creative strategies to revitalize Wazuka\u2019s tea industry, challenges he had to conquer as a newcomer to Wazuka\u2019s close-knit community, how he built a powerful young and global team to execute d:matcha\u2019s various activities, Daiki\u2019s ultimate goal beyond reviving Wazuka, and much, much more!!!