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b'For many of us Ethiopia is seared into the memory from the 1980s famine which shocked the world, prompting the era defining Live Aid concerts. \\xa0 \\xa0

But now, alarm bells are ringing again as it battles mass starvation, prompted by the twin evils of war and climate change.\\xa0 \\xa0

Now, charities are warning of famine whilst the UK and US are pledging up to $630 million in aid.\\xa0 \\xa0

But in a world full of crises, will the warnings cut through? And is the aid enough to make a difference?\\xa0 \\xa0\\xa0

Founder of charity Mary\\u2019s Meals, Magnus MacFarlane-Barrow, joins Julie Etchingham...\\xa0

For more on the crisis in Ethiopia head over to: www.marysmeals.org.uk'