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b"Welcome to episode 948 in which host Polly Hammond interviews Adam Lechmere in this episode of Uncorked.\\nToday we welcome Adam Lechmere, veteran wine writer, consultant editor of Club Oenologique and all around lovely bloke. Adam is bringing the skinny on this week\\u2019s London Wine Fair, and letting me ask him all sorts of questions about regenerative agriculture, the world\\u2019s most expensive wine, and how the hell we are supposed to communicate a complex topic to different audiences across fractured markets.\\nMore about today\\u2019s guest:\\nAdam Lechmere has been writing about wine for more than 20 years. Consultant editor of Club Oenologique, formerly launch editor of decanter.com, he has contributed to many journals and newspapers including Decanter, World of Fine Wine, Meininger\\u2019s, the Guardian and the Observer. Before joining the wine world he worked for the BBC, and as a music and film journalist.\\nTo learn more visit:\\ntwitter@AdamLechmere\\nInsta: @adam_lechmere\\nArticles:\\xa0cluboenologique.com/author/adamlechmere/\\nMore about the host Polly Hammond:\\nPolly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today\\u2019s wine businesses. She\\u2019s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.\\nPolly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.\\nWith over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.\\nTo learn more about Polly Hammond visit:\\nTwitter: @mme_hammond\\nInstagram: @5forests\\nwebsite:\\xa05forests.com/\\nLet's keep in touch! Follow us on our social media channels:\\nInstagram @italianwinepodcast\\nFacebook @ItalianWinePodcast\\nTwitter @itawinepodcast\\nTiktok @MammaJumboShrimp\\nLinkedIn @ItalianWinePodcast\\nIf you feel like helping us, donate here\\xa0www.italianwinepodcast.com/donate-to-show/\\nUntil next time, Cin Cin!"