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b"Welcome to episode 933 in which host Polly Hammond interviews Lis Cl\\xe9ment in this episode of Uncorked.\\nMore about todays guest:\\nPrior to taking over as Director of her family's winery, Bodega y Vi\\xf1edos Cl\\xe9ment, Lis spent years honing her wine marketing and communication expertise. She worked at Wines of Argentina as Marketing & Communications Manager, where she created Malbec World Day, an event celebrated in more than 60 countries.\\nShe served as Senior Brand Manager at Pe\\xf1aflor Group (Argentina\\u2019s largest wine company) and founded Foster Newton, a wine marketing agency. Lis is the creative mind behind the successful implementation of a variety of communication and marketing plans for brands such as Susana Balbo Wines, Bodega del Fin del Mundo, Trivento, Rutini Wines, Cadus Wines, Finca Sophenia, Finca El Origen, among others.\\nIf you want to learn more visit:\\nbodegaclement.com/\\nwww.linkedin.com/in/lisclement/\\nreferenced in pod:\\nwww.instagram.com/hllwdvino/?hl=en\\nMore about the host Polly Hammond:\\nPolly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today\\u2019s wine businesses. She\\u2019s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.\\nPolly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.\\nWith over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.\\nTo learn more about Polly Hammond visit:\\nTwitter: @mme_hammond\\nInstagram: @5forests\\nwebsite:\\xa05forests.com/\\nLet's keep in touch! Follow us on our social media channels:\\nInstagram @italianwinepodcast\\nFacebook @ItalianWinePodcast\\nTwitter @itawinepodcast\\nTiktok @MammaJumboShrimp\\nLinkedIn @ItalianWinePodcast\\nIf you feel like helping us, donate here\\xa0www.italianwinepodcast.com/donate-to-show/\\nUntil next time, Cin Cin!"