Ep. 359 Steve Raye U.S. Market-Ready | Market History
b'Italian Wine Podcast Episode 359: IWP presents "How to Get U.S. Market-Ready" with Steve Raye.\\nEver consider the United States wine and spirits market and wonder why the playing field is set up the way it is? This week Steve guides us through the history of the U.S. market and the advent of the "three-tier system."\\nSteve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market.\\nBevology, Inc. |\\xa0bevologyinc.com/\\nHow to Get U.S. Market Ready |\\xa0italianwinebook.com/index.php/how-t\\u2026ne-and-spirits/'