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For many thousands of people across the globe, the COVID-19 pandemic was a catalyst for starting their own business. Despite the huge risks associated with launching a new venture during a global crisis, the number of newly created businesses has increased significantly in recent months. Data from the United States\\xa0Census Bureau\\xa0show\\xa0that in January 2021\\xa0new business\\xa0creation\\xa0applications\\xa0increased 73% year\\xa0over\\xa0year. Women have been key contributors to the entrepreneurship boom. Many who lost their jobs when the virus took hold in 2020 started a business out of necessity. Others needed greater flexibility as they juggled careers with childcare and homeschooling responsibilities. A recent survey by Gusto shows that 49% of entrepreneurs in 2020 were women, up from just 27% in prior years.

In this episode of the ISG Digital Dish, host Jeanne Cuff interviews Pam Kendall, founder of Qui Collection, a U.S.-based start-up fashion brand. Born from Kendall\\u2019s lifelong passion for clothing and vintage fabric, the venture was launched just before the world was disrupted by the virus. ISG co-hosts\\xa0Lois Coatney\\xa0and\\xa0Julie Fernandez\\xa0join the discussion on how the pandemic has radically shifted the entrepreneurial environment. Today, it might be easier than ever to create a business, but our hosts firmly believe that a desire to make money is not enough for success. Entrepreneurs first and foremost need to be driven by a deep passion for their project.\\xa0\\xa0\\xa0