no-risk-no-reward
b'One of the most expensive errors investors make over time is to repeatedly do battle with their own emotions. We have found that a misunderstanding of risk and its existence is the core driver of emotionally poor responses to market events - which almost always cause losses to the crowd. In this episode we will help you understand that we must not fear that all investment carries risk - no matter what. Managing the risk is the key element to focus upon. Accepting the existence of risk tends to greatly lessen the emotional triggers when it shows itself....and it will show itself all the time.'