Startup Funding Espresso -- Metrics by Stage of Startup
b'Metrics by Stage of Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Startups move through stages from pre-seed to seed to growth to scale. The metrics you apply should adjust to the stage of the company. Here\\u2019s a list of metrics by stage: Pre-seed - when you have an idea, use qualitative metrics and focus on basic activity. Key metrics include qualitative feedback, website traffic, and conversions. Seed - when you have a first product, focus on initial revenue. Key metrics include MRR (monthly recurring revenue), ARR (annual recurring revenue), as well as CAC (customer acquisition cost), and LTV (lifetime value ratio). Cash flow and burn rate are also useful. Growth - when you have product-market fit and start to grow, then focus on growth revenue. Key metrics include gross margin, segment analysis, forecast sales vs. quota, and month-over-month revenue growth.\\xa0 Scale - when you start scaling the business, focus on the core drivers of the business. Key metrics include customer activation by channel or segment, increasing retention, and reducing churn.\\xa0 The metrics start qualitative and shift to quantitative to focus the company on what drives growth. As the company matures, so the metrics become more specific and refined. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \\xa0 Check out our other podcasts here: \\xa0 For Investors check out: \\xa0 For Startups check out: \\xa0 For eGuides check out: \\xa0 For upcoming Events, check out \\xa0 For Feedback please contact info@tencapital.group\\xa0\\xa0 Please , share, and leave a review. Music courtesy of .'