Startup Funding Espresso -- Financial Projections: Key Metrics to Capture
b'Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Your financial statements will generate a wealth of metrics on your business. Investors want to know these metrics - also called KPIs - which stands for Key Performance Indicators. You can use the metrics to also manage the business and identify new opportunities for growing your sales and reducing costs. Metrics also help you focus your efforts on the important things.\\xa0 Key metrics for the overall health of the business include sales growth, gross margin, and profitability. For cash flow, you\\u2019ll find burn rate, runway, and fundraise requirements will be useful. For recurring revenue, businesses measure cost of customer acquisition and track lifetime value of a customer, as well as churn rate.\\xa0 Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\\u2019s go startup something today.-----For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group'