Startup Funding Espresso -- Diligencing the Customers in the Market
b'Diligencing the Customers in the Market Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In diligencing the customers in the market, check for the following: Who is the target customer?\\xa0\\xa0 What is the ideal customer profile? What is the customer acquisition strategy and cost? Do they have a standard process for acquiring customers? For pre-revenue companies, what is their go-to-market strategy? Have they priced their product appropriately for the target market and channel? Check their Cost of Customer Acquisition vs. Lifetime Value number. Is it better than 1:3? How many new potential customers are coming into the market? Are there high switching costs that must be overcome for customers to engage the company\\u2019s product? Does the ideal customer already have a budget set aside for the product, or do they need to find a budget for it? Is there any virality built into the product or the business model? What is the channel through which the company contacts customers -- web, direct, partners, or other? From these points, you can learn more about the customers for the target startup and how strong they are. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let\\u2019s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: \\xa0 Check out our other podcasts here: \\xa0 For Investors check out: \\xa0 For Startups check out: \\xa0 For eGuides check out: \\xa0 For upcoming Events, check out \\xa0 For Feedback please contact info@tencapital.group\\xa0\\xa0 Please , share, and leave a review. Music courtesy of .'