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b'What is it really like to invest in stocks? Many of us focus on the rewards that we often forget about the time and effort it takes to get there. Luckily, Patrick Geddes is on the show to educate us on the realities of the stock market.\\n\\nPatrick Geddes is the former Research Director and CFO at Morningstar, the co-founder and former CEO of multi-billion dollar firm Aperio Group, the author of Transparent Investing, and of the industry\\u2019s leading experts in after-tax investing.\\n\\nThroughout his long and successful career, Patrick dedicated himself to fighting \\u201cself-serving bull dung\\u201d in the investment industry. He helps consumers understand what they\\u2019re getting into beyond the \\u201cfeel good\\u201d moments that pull them in and protect themselves from false promises.\\n\\nPatrick shares valuable insights that every investor needs to hear, centering on becoming a rational, self-aware, and open-minded investor. We talk about understanding your options and potential in stocks, the potential advantages of having wealth advisors, the hard-to-hear truths about the investing industry, and so much more.\\n\\nDon\\u2019t go into investing blind\\u2014listen to what Patrick has to say about becoming a careful yet strategic investor today.\\n\\nKEY TAKEAWAYS\\n1. The longer your horizon, the higher your stock.\\n2. Don\\u2019t tweak your stock distribution based on what\\u2019s going on.\\n3. Generally, people are bad at financial forecasting despite wanting to beat everyone else at the game.\\n4. Be open to what wealth advisors can offer but don\\u2019t think they have a crystal ball to look into the future.\\n5. Indexing is an excellent option for people who want the best retirement they can have\\u2014but not so much for investors who want to beat everyone else.\\n\\nLINKS\\nhttps://www.aperiogroup.com/\\nhttps://patrickgeddes.co \\nhttps://www.linkedin.com/in/patrick-geddes-929b15213\\n\\nINVESTMENT OPPORTUNITIES\\nWant to invest alongside Reed? All investments are 100% PASSIVE. Historical returns to accredited investors have ranged 18-31% annualized! To find out more, head on over to\\u2026 \\nwww.reedgoossens.com'