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b'In this episode, we have the pleasure of speaking with one of the most powerful women in real estate, Jilliene Helman\\u2014the founder and CEO of Realty Mogul. Join us as we talk about how she built her business, the challenges in crowdfunding, and the changes that have occurred in the market over the past few years.\\n\\nJilliene Helman is the founder and CEO of Realty Mogul, one of the leading real estate crowdfunding platforms for both nonaccredited and accredited investors. Recently, it was ranked as the #1 in Motley Fool\\u2019s Top Real Estate Crowdfunding Sites. Jilliene is also part of Forbes\\u2019 2015 list of \\u201830 Under 30\\u2019 for Enterprise Technology, and her leadership has brought in more than 20,000 investors and 265 properties through Realty Mogul.\\n\\nWe divulge in a myriad of interesting topics, including her passion for providing affordable housing, the current state of the real estate market, incorporating emotion in investing, and her foresight for the real estate market in the next ten years.\\n\\nLearn more about affordable housing, micro-market real estate economics, and Jilliene Helman\\u2019s business strategies in this one-of-a-kind interview.\\n\\nKEY TAKEAWAYS\\n1. A big part of building a successful business is establishing brand recognition.\\n2. The microeconomic crystal ball is showing the importance of de-risking deals in any way, shape, or form.\\n3. The rate of returns can still be good despite operating amidst a housing crisis.\\n4. Real estate is local and you have to understand what is happening in local markets before investing.\\n\\nLINKS \\n\\nhttps://twitter.com/jillienehelman?lang=en\\nhttps://www.realtymogul.com/\\nhttps://www.linkedin.com/in/jillienehelman/\\nhttps://twitter.com/realty_mogul'