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b'It can take a lot of \\u2018no\\u2019s before you can get your first \\u2018yes\\u2019. Brian Adams is someone who is well aware of this, and in this episode, he shares with us some valuable insight on how you can get that \\u2018yes\\u2019 faster by perfecting your pitch\\u2014plus how you can keep those investors once you gain their trust.\\n\\nBrian Adams is a recovering attorney from a family office background with vast experience in law, real estate, and private equity. Today, he is the president founder of Excelsior Capital, a Nashville-based real estate private equity sponsor that focuses on undervalued assets in secondary markets. With the knowledge and experience he has amassed in the industry, Brian is one of the best people to offer advice on how you can get into the real estate or private equity business without making the same mistakes he did.\\n \\nIn this informative interview, we talk about how you can build your as you\\u2019re trying to start your business with OPM (Other People\\u2019s Money). Despite receiving a lot of \\u2018no\\u2019s at the start of his career, Brian has learned the best strategy to perfect your pitch with an empathetic standpoint, and he shares just how you can do this yourself to finally get that highly coveted \\u2018yes\\u2019.\\n \\nBesides that, we also talk about how he maintains good communication with his investors (and how he messed that up as well), which can help you gain their trust and create a stronger relationship outside of that particular deal.\\n \\nKEY TAKEAWAYS\\n1. Pitch first to the people who are the most unlikely to give you money, then ask for honest criticism; work on your pitch before you pitch to your best prospects.\\n2. Find out what people\\u2019s problems are, then pitch what you can do to solve them.\\n3. No one cares about your resume; stop telling potential investors where you went to college, they don\\u2019t care.\\n4. One of the biggest mistakes you can make is not having an internal controller.\\n5. To establish good relationships with your investors, you need trust, communication, and transparency. \\n\\nLINKS\\nhttps://www.excelsiorgp.com/brian-adams/\\nhttps://www.linkedin.com/in/brian-c-adams'