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b'Today\\u2019s episode represents a new chapter for Invest Like the Best, so requires a longer introduction than normal. Starting today, I\\u2019ll be bringing you two episodes per week on the same feed. On Tuesday\\u2019s, I\\u2019ll focus on investors, and on Thursday\\u2019s, I\\u2019ll host builders\\u2014founders, CEOs, and operators from all different fields. We call this new Thursday series Founder\\u2019s Field Guide. There\\u2019s nothing more interesting to me than how great businesses get build, and how investors can identify those businesses at the right time. We\\u2019ve already recorded with founders build companies in food, technology, infrastructure, shipping, collectibles, and many more categories. The goal each weak will be to have a builder share what they\\u2019ve done, how they\\u2019ve done it, and what they\\u2019ve learned along the way. We view this as a critical next step in furthering our mission: to capture and openly share the world\\u2019s best knowledge on business and investing.\\nOnto the kickoff episode with Rahul Vohra. Rahul is the Founder & CEO of Superhuman, an extremely popular product for managing email. Rahul describes himself as a Computer Scientist, Gamer, Entrepreneur, and Designer. You\\u2019ll see quickly why it\\u2019s the intersection of these areas that sets Superhuman apart. We discuss why emotion matters when building products, and how other entrepreneurs can learn from his experience. Please enjoy the very first episode of Founder\\u2019s Field Guide, and stay tuned in future weeks as we host leaders from Nike, Cisco, Twitch, and so many more\\u2026listen in as we explore the world of cannabis, baking (not that kind), manufacturing, hardware, software, and more. Let\\u2019s dive in.\\n\\xa0\\nThis episode is brought to you by\\xa0Microsoft for Startups. Microsoft for Startups is a global program dedicated to helping \\u201centerprise-ready\\u201d B2B startups successfully scale their companies. If you\\u2019re a founder running a B2B company targeting the enterprise, you should definitely check\\xa0them out.\\xa0\\n\\xa0\\nThis episode is also sponsored by\\xa0Vanta.\\xa0\\xa0Vanta\\xa0has built software that makes it easier to both get and maintain your SOC 2 report, at a fraction of the normal cost.\\xa0Founders Field Guide listeners can redeem a $1k off coupon at\\xa0vanta.com/patrick.\\xa0\\n\\xa0\\nFor more episodes go to InvestorFieldGuide.com/podcast.\\nSign up for the book club and new email newsletter called \\u201cInside the Episode\\u201d at InvestorFieldGuide.com/bookclub.\\nFollow Patrick on Twitter at @patrick_oshag\\n\\xa0\\nShow Notes\\n(3:56) \\u2013 (First question) \\u2013 His interest in game design and emotion in software creation\\n(5:15) \\u2013 Key elements of game design\\n(6:23) \\u2013 Toys in digital software creation\\n(8:48) \\u2013 Finding success in boring software solutions\\n(11:19) \\u2013 Getting confidence while building when there are no real customers\\n(14:08) \\u2013 How they landed on their final product\\n(15:40) \\u2013 The Superhuman Product/Market Fit Engine\\n(20:46) \\u2013 Determining software price\\n(21:55) \\u2013 Positioning Your Startup is Vital \\u2014 Here\\u2019s How to Nail It\\n(23:09) \\u2013 Positioning: The Battle for Your Mind\\n(24:13) \\u2013 Monetizing Innovation: How Smart Companies Design the Product Around the Price\\n(26:36) \\u2013 First big break for the business\\n(29:04) \\u2013 How technology companies actually grow\\n(32:15) \\u2013 Branding a software\\n(33:57) \\u2013 How he evaluates a company brand as an investor\\n(36:07) \\u2013 Questions to ask founders when considering an investment\\n(37:35) \\u2013 How the distribution of Superhuman worked so well\\n(41:25) \\u2013 Most common question asked by VC\\u2019s about Superhuman\\n(43:00) \\u2013 Why they do manual onboarding of customers\\n(43:05) \\u2013 Daniel Ek Podcast Episode\\n(45:10) \\u2013 Cost structure of a busines looking to reach the billion-dollar valuation\\n(47:18) \\u2013 Designing for flow in software business\\n(51:21) \\u2013 His design philosophy and their joy formula\\xa0\\n(58:03) \\u2013 His superpower\\n(1:00:46) \\u2013 The power of therapy\\n(1:02:50) \\u2013 Why he invests in other companies\\n(1:05:05) \\u2013 Trends in the technology space that have him excited\\n(1:07:28) \\u2013 The future for Superhuman\\n(1:10:26) \\u2013 Kindest thing anyone has done for him'