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b'My guest this week is unique and so requires a short story.\\n I met our guest Michael Mayer because of twitter. I followed and enjoyed one of several pseudonymous accounts that he maintains to experiment with ideas. His various accounts have wide followings.\\n I think many of the best accounts on twitter are anonymous or pseudonymous, and I\\u2019ve always made a point to get to know the ones I like best. As it turns out, Michael was also an entrepreneur. He\\u2019d been building a new company and was raising a small amount of outside capital.\\n I didn\\u2019t invest personally, in part because he raised it so quickly after I spoke with him. Ever since, I\\u2019ve gotten to know him better and followed his company, Bottomless, with interest. You know that I am always hyper transparent about any potential conflicts of interest, so it\\u2019s worth noting that while I am not an investor in this company, I expect to be at some point in the future.\\n The topic of our conversation is both his social media activity and his company. I am a coffee fanatic, and the problem he is solving is one I live. I order a weekly bag of coffee beans, but I often have too much coffee or run out. Bottomless solves this by shipping you a simple scale which you keep wherever you store your coffee, connect to your Wi-Fi, and set your bag of coffee on. It automatically orders new coffee for you at the right time. Thus the name: Bottomless. If you like the conversation, check out bottomless.com\\xa0\\n With this podcast, all I\\u2019m really trying to do is find, meet, and learn from interesting people. Michael certainly qualifies. I hope you enjoy this unique episode.\\n \\xa0\\n For more episodes go to InvestorFieldGuide.com/podcast.\\n Sign up for the book club, where you\\u2019ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub.\\n Follow Patrick on Twitter at @patrick_oshag\\n \\xa0\\n Show Notes\\n 2:06 - (First Question) \\u2013 Why he writes under a pseudonym online\\n 2:58 \\u2013 Positive impacts of writing this way\\n 3:45 \\u2013 His background\\n 5:02 \\u2013 Habits he improved upon\\n 7:03 \\u2013 Where did his exploration into technology and start-ups come from\\n \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 7:33 \\u2013 Algorithms to Live By: The Computer Science of Human Decisions\\n 10:32 \\u2013 Elements of business that interest him most\\n 13:26 \\u2013 Building social capital vs the current state of education\\n 17:06 \\u2013 What information does he like to consume\\n \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 18:17 \\u2013 Zero to One: Notes on Startups, or How to Build the Future\\n \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 18:34 \\u2013 Jerry Neumann blog Reaction Wheel | Podcast episode\\n \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 18:39 \\u2013 Kevin Simler\\u2019s blog\\xa0 Melting Asphalt| Podcast Episode\\n 21:01 \\u2013 Why the current education system is busted\\n 22:54 \\u2013 Formation of his business\\n 24:04 \\u2013 Importance of making things legible\\n 25:54 \\u2013 On demand delivery vs subscription business models\\n 30:16 \\u2013 Early day in developing the scale for his business\\n 33:50 \\u2013 What he learned about coffee roasters\\n 35:29 \\u2013 thoughts on supplier power\\n 36:17 \\u2013 The customer relationship\\n 39:50 \\u2013 Best objections to his business\\n 41:58 \\u2013 Biggest operational/emotional challenges\\n 42:56 \\u2013 Best moment\\n 44:39 \\u2013 Time at Y combinator\\n 46:28 \\u2013 His unique co-founder story\\n 49:47 \\u2013 Marketing strategies and acquisition costs\\n 51:37 \\u2013 The idea of a commercial loop\\n 53:27 \\u2013 Discarded ideas, such as spaced repetition social networks\\n 57:38 \\u2013 Having a long-term plan vs reformatting a business into success\\n 1:00:35 \\u2013 What works on twitter based on his experience\\n 1:03:09 \\u2013 Most controversial opinion\\n 1:05:59 \\u2013 Kindest thing anyone has done\\n \\xa0\\n Learn More\\n For more episodes go to InvestorFieldGuide.com/podcast.\\xa0\\n Sign up for the book club, where you\\u2019ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub\\n Follow Patrick on twitter at @patrick_oshag'