BROADCASTS.com

b"My\\xa0guest today is Leore Avidar. Leore is the co-founder and CEO of\\xa0Lob,\\xa0a company which makes it easy to send direct mail programmatically. He\\u2019s also the founder of a new company focusing on sports card collectibles, Alt, which is how we originally connected. Our conversation ranges from building Lob, buying a Lebron James rookie card, starting a 2nd business while operating his first and how Leore tries to create and sell superpowers. Like my conversation with Rahul Vohra from Superhuman, I think this conversation will inspire entrepreneurs out there to start building aggressively. Please enjoy.\\n \\xa0\\n This episode is brought to you by\\xa0Microsoft for Startups. Microsoft for Startups is a global program dedicated to helping \\u201centerprise-ready\\u201d B2B startups successfully scale their companies. If you\\u2019re a founder running a B2B company targeting the enterprise, you should definitely check\\xa0them out.\\xa0\\n \\xa0\\n This episode is also sponsored by\\xa0Vanta.\\xa0\\xa0Vanta\\xa0has built software that makes it easier to both get and maintain your SOC 2 report, at a fraction of the normal cost.\\xa0Founders Field Guide listeners can redeem a $1k off coupon at\\xa0vanta.com/patrick.\\xa0\\n \\xa0\\n For more episodes go to InvestorFieldGuide.com/podcast.\\n Sign up for the book club and new email newsletter called \\u201cInside the Episode\\u201d at InvestorFieldGuide.com/bookclub.\\n Follow Patrick on Twitter at @patrick_oshag\\n \\xa0\\n Show Notes\\n (2:55) \\u2013 (First question) \\u2013 Origin of Lob\\n (6:14) \\u2013 Creating and selling superpowers to other people and its value proposition\\n (7:23) \\u2013 Defining an API in his words\\n (8:44) \\u2013 Early breaks for Lob\\n (10:45) \\u2013 Early lessons in responsible growth\\n (12:19) \\u2013 Physical infrastructure behind Lob\\n (14:14) \\u2013 Surprises in mail delivery\\n (15:00) \\u2013 Progression through their pricing models\\n (18:10) \\u2013 Leaders in the world of making the world programmable\\n (19:07) \\u2013 Their interest in the physical world\\n (19:45) \\u2013 Hardest part of scaling a physical business\\n (21:09) \\u2013 Building a culture that keeps people around\\n (23:13) \\u2013 Why he is fascinated by negotiations and what he\\u2019s learned from it\\n (25:20) \\u2013 Scarcity, time, and leverage impact\\u2019s on negotiations\\n (26:35) \\u2013 His interest in collectibles and the formation of Alt\\n (30:18) \\u2013 Size of the alternative market he focuses on\\n (30:54) \\u2013 The focus on cards\\n (32:18) \\u2013 An overview of collectible cards industry\\n (33:19) \\u2013 What is the API of card collection and trading\\n (35:51) \\u2013 Competitors in the space\\n (37:19) \\u2013 Buying a Lebron James card\\n (38:21) \\u2013 Building a fund around the collectibles and the strategy\\n (39:45) \\u2013 What it means to be a technology company\\n (40:23) \\u2013 Collectibles beyond sports\\n (41:30) \\u2013 Defining a good investor\\n \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 (43:32) \\u2013 Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts\\n (43:43) \\u2013 Qualities he looks for in investors\\n (45:03) \\u2013 What does the collectible universe look like over the next 5-7 years\\n (45:43) \\u2013 Cultural value of assets\\n (48:50) \\u2013 Managing his time while launching two businesses\\n (49:51) \\u2013 What he\\u2019s most excited about over the next 6 months\\n (51:45) \\u2013 Consolidation of API businesses\\n (52:19) \\u2013 Kindest thing anyone has done for him\\n \\xa0\\n Learn More\\n For more episodes go to InvestorFieldGuide.com/podcast.\\n Sign up for the book club and new email newsletter called \\u201cInside the Episode\\u201d at InvestorFieldGuide.com/bookclub.\\n Follow Patrick on Twitter at @patrick_oshag"