Bob Pittman - Lessons from Building Media Empires [Founders Field Guide, EP.12]

Published: Dec. 17, 2020, 10:30 a.m.

b'My guest today, Bob Pittman, has had one of the most interesting careers I\\u2019ve ever come across. Today, he\\u2019s the CEO of iHeartMedia, the country\\u2019s largest operator of radio stations and podcasts. Bob also created MTV, was the CEO of Six Flags and 21 Century Real Estate, and the COO of AOL and AOL Time Warner.\\xa0He\\u2019s the Dos Equis man of business. In our conversation we discuss why convenience is king for consumers, his lessons from building MTV into one of the most iconic brands and media properties in the world, the rise of user-generated content platforms, and the future of media. We also discuss what qualities make for a great host, a topic that given my current position, is always fascinating. Please enjoy my great conversation with Bob Pittman.\\n \\xa0\\n DocSend is a document sharing platform that enables companies to share business-critical documents with ease and get real-time actionable analytics. With DocSend\\u2019s security and control, startup founders, investors, business development executives, and financial professionals can drive business outcomes that have a lasting impact. Start for free at www.docsend.com.\\n \\xa0\\n This episode of Founder\\u2019s Field Guide is also brought to you by\\xa0NetSuite. Netsuite allows founders to centralize\\xa0their payment systems, ditch old spreadsheets and Quickbook tools, and finally gain visibility and control over their financials, HR, inventory, eCommerce - all in one place, instantly. Whether you are doing a million in revenue or hundreds of millions in revenue - see why over 22,000 companies are using NetSuite today. Schedule your free product tour at\\xa0https://www.netsuite.com/invest.\\n \\xa0\\n For more episodes go to InvestorFieldGuide.com/podcast.\\n Sign up for the book club and new email newsletter called \\u201cInside the Episode\\u201d at InvestorFieldGuide.com/bookclub.\\n Follow Patrick on Twitter at @patrick_oshag\\n \\xa0\\n Show Notes\\n (2:56) \\u2013 (First question) \\u2013 His personal interest that unites all of his business ventures\\n (4:09) \\u2013 His philosophy on the consumer\\n (7:43) \\u2013 Biggest quality mistakes business leaders make\\n (9:31) \\u2013 Respecting convenience in consumer preferences\\n (11:08) \\u2013 Founding insight to build MTV\\n \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 (16:23) \\u2013 Fred Seibert on Math in Magic Podcast\\n (17:14) \\u2013 How the music video concept evolved with MTV\\n (22:37) \\u2013 Role of hosts vs guests in the media world\\n (25:13) \\u2013 Quality that increases the odds a host works\\n (30:15) \\u2013 Why everyone needs to know how to tell a good story\\n (31:53) \\u2013 Peak of his time at MTV\\n (37:51) \\u2013 Lessons for new media from his experience\\n (43:46 \\u2013 The largest uncertainty in the media landscape amid the rise of user generated content platforms\\n (49:27) \\u2013 Where he finds inspiration outside of business\\n \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 (55:40) \\u2013 What Other People Say May Change What You See\\n (56:16) \\u2013 Different ownership structures and how they changed his behavior\\n (59:09) \\u2013 Finding and respecting your audience\\n (1:02:11) \\u2013 Lessons from time at Six Flags\\n (1:02:24) \\u2013 Most interesting thing about podcasting\\n (102:52) \\u2013 Kindest thing anyone has done for him\\n \\xa0\\n Learn More\\n For more episodes go to InvestorFieldGuide.com/podcast.\\n Sign up for the book club and new email newsletter called \\u201cInside the Episode\\u201d at InvestorFieldGuide.com/bookclub.\\n Follow Patrick on Twitter at @patrick_oshag'