Pat Cassidy (New Balance) | Building Strong Working Partnerships
Our guest Patrick Cassidy, is the (former) Global Director, Consumer Brand Marketing & Athlete Activation at New Balance, and before he co-founded the internationally acclaimed basketball magazine, Dime.\nPatrick takes us through his journey of becoming an entrepreneur and figuring out how to dominate in the publishing business, to today and his role with sports legacy brand New Balance, and how they have changed their approach to brand communications through meaningful Athlete partnerships with the likes of Francisco Lindor, Kahwi Leonard, Coco Gauff, Ronald Acu\xf1a Jr., and Sadio Man\xe9 amongst other. Pat also touches on avant-garde brand collaborations, as with NYC-based Aim\xe9 Leon Dore, and their New Balance Tokyo Design Studio collab with outdoor brand Snow Peak.\nFollow Patrick on Twitter and get a glimpse at his fervent love for his city and sports that saw him grow in Philadelphia.\nFind Us Online\n- Get our MERCH!!!!\n- Website\n- Twitter\n- Spotify\n- Apple\n- Google\n-YOUTUBE\nCredits\n- Hosts: Rayde Luis Baez, Twitter: @RaydeLuisBT & Luis Manuel Baez. Twitter: @LuimaBT,\n- Executive Producer: Luis Manuel Baez.\n- Editor(s): Luis Manuel Baez & Vedran Kusljugic. LinkedIn\nAbout Us\nIntersections podcast dives into the overlapping layers of brand partnerships, and the overall sports and entertainment business world.\nThe Connect is Rayde Luis Baez.\nRayde Luis Baez, is a Dominican born, passionate partnership builder based in Europe with strong relations with the top brands and properties across the world.\nFind out more at: https://theconnect.co/