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I\\u2019m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Washington State Wine This is Now series.
Across these 2 episodes I\\u2019ll be exploring Washington State first from a strategic perspective in before covering one of their major events the Washington State Grand Tasting which will take place in London, England on Monday 9th May.
We kick the series off today with my conversation with Steve Warner, President of Washington State Wine Commission
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Intro
Origin Story
Washington State Wine Commission overview
Inward investment
Price Quality ratio
Research outcomes
Reflections on COVID
Virtual AVA tour
Woodinville
Attracting younger consumers to wine
Sustainable WA certification
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If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/465
If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! \\U0001f44c\\U0001f44c
If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/465
If you really found it useful please leave the episode an iTunes review on the same link. Thanks! \\U0001f44c\\U0001f44c
Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk
WASHINGTON STATE CONTACT
https://www.washingtonwine.org/
https://www.instagram.com/Wa_State_Wine/
https://twitter.com/Wa_State_Wine
https://www.facebook.com/WashingtonStateWine
Washington State 101 presentation: https://www.washingtonwine.org/resource/washington-wine-101-educational-primer/
Date recorded: 25 April 2022
Listen and subscribe: www.interpretingwine.com\\xa0
CONTACT ME:
Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
Instagram: https://www.interpretingwine.com/instagram
Linkedin: https://www.interpretingwine.com/linkedin
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Washington State Wine This is Now SERIES DIRECT LINK
www.interpretingwine.com/465
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