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I\\u2019m Lawrence Francis, Host of Interpreting Wine, the place to learn from thought leaders in the world of wine and marketing, welcoming you to the Wine Communication Series.

Across these 6 episodes I\\u2019ll be exploring Modern Wine Communication and marketing in the company of some of the world\\u2019s leading wine podcasters, traveling virtually from Australia and New Zealand to North America via China. With the influence of podcasting and social audio forecast to grow yet again in 2022, get ahead of the curve with this special series, to be released every fortnight between January and March 2022. If you haven\\u2019t already subscribed wherever you\\u2019re listening then sign up today so you don\\u2019t miss an episode.

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We continue the series in the company of Drew Thomas Hendricks of Legends Behind the Craft

Intro

Origin Story

Storytelling and Rutherford Rentals examples

Trade show recommendations

Podcast microcontent deep dive

How Drew started the podcast

Lawrence\\u2019s appearance on Legends Behind the Craft podcast

Other audio platforms

Looking ahead for Barrels Ahead *new podcast alert*

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If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/458

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! \\U0001f44c\\U0001f44c

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk

Guest: Drew Thomas Hendricks, Legends Behind the Craft

GUEST CONTACT: Drew Thomas Hendricks

https://barrelsahead.com/

Date recorded: 4 Nov 2021

Listen and subscribe: www.interpretingwine.com\\xa0

CONTACT ME:

Youtube: www.interpretingwine.com/youtube

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

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Linkedin: https://www.interpretingwine.com/linkedin

Clubhouse: https://www.interpretingwine.com/clubhouse

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Email: hello@interpretingwine.com

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Wine Communication Series SERIES DIRECT LINK

www.interpretingwine.com/457