#657 What is SEO Branding? w/ Mordy Oberstein, Head of SEO Branding at Wix

Published: July 7, 2022, 5:14 p.m.

In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix.


Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines.


In this episode we discuss:

  • What is SEO branding?
  • Why brands need to move beyond copycat content
  • Does Wix consider brand management for other marketing disciplines?
  • How to priortise your efforts on topics that communities care about
  • How does Wix prompt feedback from the SEO community?


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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com



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