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Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.

In today's episode we discuss:

• The marketing limitations of online course platform
• Tom's recommended software for building your own landing page and checkout processes
• Why you might need to give some thought to launching your course on Udemy
• Ad copy principles that work best when marketing online courses
• Evergreen trends and principles to follow in the world of online courses

CONNECT WITH TOM:

• https://smartbrandmarketing.com/
• https://wemarketonlinecourses.com

REFERENCED ON THIS EPISODE:

• Scott's episode with Tom on 'The Advertising Hour' podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses
• ConvertKit: https://convertkit.com/
• ThriveCart: https://thrivecart.com/
• Zapier: https://zapier.com/
• Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangle

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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